How I Started The UK's Fastest Growing Company: My Gymshark Story | Ben Francis (Links to an external site.)
If you want to talk about major players in the fitness apparel community you cant go long without mentioning Gymshark. They are an international company that is currently one of the fastest growing companies in all of the UK. They make clothing that is very easily recognizable and has become sought after in the gym world. But the craziest thing is the story of the man who created the company. Ben Francis, a UK native, started the company when he was only 19 years old.
For such a revolutionary brand that has grown to such lengths it is crazy impressive that someone so young was able to create such a successful business. But his story really can serve to show that anyone has the possibility to create something great if they keep it inline with their passions.
Ben and a friend started the company as a website that just sold other companies supplements. After they were able to raise enough money they wanted to start getting into the clothing world but found that no one else created anything that they wanted to wear, so what did they do? Decide they are going to make their own clothes by HAND! These guys are crazy, they made all of the first clothes by hand with a screen printer and a sewing machine. Just the amount of time that ordeal would take is unreal! He said for the first year they sales were steadily growing and their marketing grew by being one of the first companies to ever use affiliate marketing through Youtube. The genius of what that turns out to be was completely unknown to them at the time, but was such a key part of their success.
I dont mean to just tell you all what the video says but I mean come on, how can you not have major respect for a company that has roots like that!? And the even more impressive part is they are still one of the leading companies in innovating the market. They have created so many new style of clothing that have been copied by companies like Nike and Lululemon. That kind of creativity is not easy to keep up with and they market is developing so many competing companies its crazy to think they are still able to stand out so well.
I have personally been a huge fan of gymshark for a long time now. I remember seeing the clothing on their influencers before they even started selling in the united states. So it is awesome to have been personally able to see their growth and development of their products from near the beginning. I will recommend Gymshark to anyone who is looking to spice up their gym wardrobe and learning about its upbringing has made me an even more avid follower of the brand and supporter of the community.
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